This campaign brought together two culturally powerful brands—Nike and Milk Makeup—to craft a limited-edition product experience that blended sport performance and beauty innovation. At the center was the Nike Vomero Plus sneaker in Hyper Pink paired with a matching Milk Makeup Balmade electrolyte lip balm, supported by social storytelling that amplified both function and style.

I developed a flexible messaging system that balanced Nike’s technical credibility with Milk Makeup’s expressive, culture-forward tone—bringing the collaboration to life by threading the needle between both the brands and each product’s key attributes